Do you have a flashy brand new animation marketing clip Perhaps it’s an elegant live-action explainer video that you’re looking to share it on the internet and receive a lot of views. It sounds easy, doesn’t it? But maybe not in the event that you don’t know how to make your video be displayed within search results.
To start outside of social media there are two main ways for people to find and see your video:
- Uploading your video to the web with a tool for video hosting such as YouTube, Wistia, Vimeo and others. so that people can view it.
- embedding the video directly on your website by using some of these hosting programs above or directly through your web hosting service. This means that people can see it on your site.
Google is continuing to provide preference consideration to video in its search results. because they control YouTube and YouTube, a significant portion of it is devoted to videos that are posted publicly on the site. However, some tools such as Wistia have placed greater emphasis on metadata settings, so that their videos are appearing in search results increasing and more.
Whichever path you decide to take there are ways you can ensure your video is a success, even if you’re not Lady Gaga. Check out the five essential tips to optimizing your video to be indexed by search engines.
1. Upload your video to YouTube (even even if it’s published elsewhere)
Google (and Bing) pull from a myriad of websites to create their search results pages, also known as SERPs. If you’re not an online publication like the New York Times, your site is likely not included in that list. However, there are many different video-sharing sites are equally! An study revealed that videos posted on YouTube were 84 % more likely to be displayed in SERPs as compared to other platforms such as Vimeo. It doesn’t mean you should not use these platforms to share your content Think about them in the context of backup.
But when it comes to embedding an video explaining the concept on your site We don’t suggest embedding videos via YouTube. Why? The user experience for using YouTube isn’t as smooth as other tools. which we make use of Wistia and it’s difficult to understand the data on YouTube also.
For a better understanding of what is a YouTube video appears like and how it plays when placed on a third party web page, look through our video below.
2. Improve the copy of your video
A similar study revealed that all videos that appear in SERPs show up to be on the social media platform’s home page. To achieve this, you must improve the titles and descriptions and tags.
Keywords should be included within the name of your file (like for example, the .MOV or .MP4 you’re uploading) as well as the video’s title. It is also essential to include these keywords to your descriptions with links to external sites such as your product or website. Don’t tag with popular or irrelevant keywords as people will not watch as much the content, and this will impact your rankings.
Select between 10 and up to 10 tags by using Google’s Keyword Tool to choose tags based on the most popular search terms.
If you’re blessed with additional marketing funds consider promoting the content on YouTube so that you could boost the number of views, which often results in an effect that snowballs, increasing views even after you have finished your advertising campaign. Since the more views you get, via paid or organic visitors, the greater likely you will organically be recommend to new audience, and will show on their search results as well.
Also, think about the possibility of transcribing your video. Transcribing your video’s content will not only make it easier for viewers to access but also allows search engines to search. Incorporate the transcript in your description of the video or in captions.
Take a look at how our customer, AWeber, explained their live action commercial and added the Transcript in their quest to more than 1.5M views.
3. Select your thumbnails carefully
Consider it a giant billboard attempting to entice users off the information highway. A great thumbnail, also known as a preview image can significantly increase the click-through rate of your video. After you upload your video to YouTube Use “Edit” to select between three thumbnails that can encourage viewers to click.
You can also update your thumbnails that you have created. While you do, make sure that you use clearly written, legible text as well as faces of people if they are being featured or a flashy frame of animation in the absence of.
4. Create a sitemap with a video
Video sharing sites are automatically indexed by Google and Bing however your site does not. You’ll need to make a video sitemap in the event that you decide to publish exclusively through your site. Sitemaps are basically text file that has the metadata that can be searched for about your videos, such as the length, title, as well as a information about the video (use keywords! ) to ensure the search engine can discover it.
After you’ve created your sitemap for video, add it to your website in your Google Webmaster Tools sitemap section. (Keep the fact that certain types of video files are indexed by Google Video!)
5. Optimize your video sharing strategy
This information is beneficial for both those who use video sharing websites and also their own site to host videos on their landing pages. Most video views online are generated by embedded players on social media. This makes your video sharing strategy vital.
Therefore, you should tailor your videos so that people can upload them onto their websites, create your own virtual network (by including your friends to YouTube or users on your site) Also, make use of blogs as well as other social networks to expand your reach.
It’s a constantly changing landscape out there, so don’t hesitate to contact us and we’d love to talk with you about the best practices in marketing and production for your next video project.
